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Introduction to Public Relations

Gain an understanding of the roles and responsibilities of public relations practitioners. Topics covered include: PR history, terminology and techniques; PR programmes and their components; PR and communication as a profession; the impact of technology; PR in the advertising and marketing mix; event planning; writing principles; writing for newspapers, magazines and the internet; and identifying feature opportunities. This course uses case studies throughout and is offered in three modules. As a final project, students will prepare a PR plan that combines the areas discussed in each module.

Next Scheduled Date

Start:
June 07, 2010
End:
July 08, 2010

Schedule and General Information

Schedules, other dates and general course information.

M - Th

Time:

6pm - 9pm

Duration (hours):

60

Course Cost

USDJMD
410.00 35,000.00

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