Our Courses

A summary of our short courses

Advertising Management 1

The course presents practical technique information and ready-to-use tools for anyone involved in the production and/or supervision of the advertising function. The programme presents advertising management as an art, science and business discipline aimed at directing the strategic link between promotion need and agency/marketing department execution of solutions. Many registrants will already have experience with the 'how' of advertising techniques and practice; the workshops will supply them with more of the 'how' as well as the 'why'.

Art of Photography

Howard Moo Young believes true photography is about learning to see. It does not matter if you are using an expensive or cheap camera; it is the person behind the camera. One has to become an artist. With the Art of Photography: Learning to See, students will learn how lighting, texture, composition and other design techniques are manipulated to create the perfect photograph. Students will also be introduced to different kinds of photography, including photojournalism, architectural, medical and forensic photography.

Chat Bout: A Voice and Speech Workshop for Teens

 

Communication Studies BOOTCAMP

This short teen summer course in communication studies is to aid teens/young adults to bridge the gap between English and Effective Communication. Moving from CXC English to Writing for different disciplines is a drastic change. At the University level, students are expected to conduct research, and evaluation in a short time, while producing accurate information. This course is designed to teach students how to handle vast amount of information, and present it in both writing and oral forms.

Digital Photography

This course introduces students to the techniques of capturing images using digital tools and how the manipulation of these images can influence perception. Emphasis is placed on the principles that affect perception. Knowledge gained in this course should be applicable to other other visual formats.

Digital Photography (TEENS)

 

Digital Storytelling

Today’s technology allows us to tell stories in engaging, compelling and powerful ways. Digital Storytelling combines the art of telling stories with some mixture of digital graphics, text, recorded audio narration, video and music to present information on a specific topic. This hands-on course is ideal for educators in all fields who are looking for new ways to engage students.

Event Planning

This course provides a practical introduction to events planning, and outlines the steps that are necessary for executing successful events. It is suitable for event planners (both practising and aspiring), public relations practitioners and other persons who are or may be involved in this activity. The course will stress the importance of adopting a systematic approach to event planning and management by identifying the various tasks and activities that must be accomplished to achieve success. Topics include management; categories and types of special events; goal and objective setting; the phases of events planning including concept, situation analysis (feasibility), analysis and planning, strategy, implementation including publicity and promotion, budgeting, evaluation; corporate event planning; entertainment; site selection and inspection; food and beverage management, sponsorship, negotiations and contracts. Participants will be required to plan an event as well as complete project management forms and time sheets. They will also be provided with a comprehensive handout at the end of the course.

Feature Writing for Magazines & Newspapers

Feature writers are (factual) storytellers. This hands-on course will help to stimulate participants to look beyond the obvious, identify, develop and write about the numerous stories unfolding around them daily and earn money. The workshop includes identifying topics; exploring various forms of feature writing; gathering information; writing clear, catchy and concise copy; and pitching stories to editors. These will be done through lecture, discussions, assignment, critique and analysis. This workshop is for inexperienced writers; people who want to turn their words into cash; people who want to write for newspapers and/or magazines.

Graphic Design (Advanced)

 

Graphic Design (Basic)

Do you want to go public with your ideas and products? Or learn some basic advertising publicity techniques? This course will introduce you to the basics of graphic design using Adobe Photoshop and Corel Draw. The principal focus is to show students how to design logos, brochures, posters or billboard advertising. **Good knowledge of Adobe Photoshop and Corel Draw or Adobe illustrator. You must be comfortable using a computer You will also need to take a USB stick along with you to this course.

iDesign: A design workshop for teens

This short teen summer course is an introduction to the professional field of graphic design. iDesign: A graphic design workshop for teen will provide insight into digital imagery and illustration. Teens will be able to create pictures, flyers, covers and other designs, using the professional programs Adobe Photoshop, Illustrator and InDesign.

Interactive Motion Graphics (using Flash)

Since the late 1800s, media developers have sought new and improved methods to capture their audience’s imagination through the use of moving images. With the explosion of the personal computer in the late 20th century, media developers were given a powerful tool to engage their audience in new and now interactive ways. This course is aimed at providing participants with the training necessary to manipulate this mode of communication. Interactive Motion Graphics (Using Adobe Flash) introduces participants to Interactive Motion Graphics from both an artistic and practical perspective, with particular emphasis on understanding its role within the wider media industry. The course is designed as a ‘hands-on’ experience with exercises geared towards creating interactive motion graphics for any number of purposes and/or mediums. The experience gained from these exercises will provide the foundational skills necessary to start producing industry level interactive motion graphics.

Introduction to Public Relations

Gain an understanding of the roles and responsibilities of public relations practitioners. Topics covered include: PR history, terminology and techniques; PR programmes and their components; PR and communication as a profession; the impact of technology; PR in the advertising and marketing mix; event planning; writing principles; writing for newspapers, magazines and the internet; and identifying feature opportunities. This course uses case studies throughout and is offered in three modules. As a final project, students will prepare a PR plan that combines the areas discussed in each module.

iweb: Webdesign using Flash (Teens)

 

Overcoming Nervousness

Get rid of those butterflies and develop the confidence you need to speak clearly and effectively.

Perfect Pitch: Voice and Speech Training (II)

 

Photoshop Basics

Learn fundamental Photoshop techniques through hands-on projects. Adobe Photoshop is the premiere image manipulation tool for print design, web design and photography. It’s a must-know if you’re planning to work with photos or design projects at any level. This course starts you off with the basics of the Photoshop interface and quickly gets you working on hands-on projects. You’ll learn to choose and use the best tools for common Photoshop jobs including silhouetting, exposure correction, retouching, layering, and special effects. You’ll discover how to make high-quality selections and edits, and develop an efficient imaging workflow. Master the technical fundamentals to unleash your creativity as an artist or designer.

Photoshop Bootcamp

Adobe Photoshop is the premiere image manipulation tool for print design, Web design, and photography. It’s a must-know if you’re planning to work with photos or design projects at any level. This course starts you off with the basics of the Photoshop interface and quickly gets you working on hands-on projects. You’ll learn to choose and use the best tools for common Photoshop jobs including silhouetting, exposure correction, retouching, layering, and special effects. You’ll discover how to make high-quality selections and edits, and develop an efficient imaging workflow. Master the technical fundamentals to unleash your creativity as an artist or designer.

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